From a small niche of charcoal-burners of the asphalt, who recognized themselves by small but unmistakable details (the sign of the sock at the first heat, the purchase in industrial doses of Vaseline, the chrono on the wrist even at gala dinners) now we are a social phenomenon, a community that interests and makes numbers. First of all, online.

Let's leave aside the sites or groups created by runners (whether they are amateurs, coaches or companies specializing in accessories for the sector, it makes no difference) for runners, which proliferate and gather many followers, often present on all platforms.

It's the movement of clicks and "likes" on topics absolutely for enthusiasts present in more generalist environments that are surprising. For example, some time ago a video in which a very unfortunate bearded guy apparently teaches how to tie his shoes (actually revealing the secret of the additional hole in the top of each sports shoe, or how to make a lace lock to better wear the shoes and prevent calluses and blisters) has made waves on Youtube, becoming viral in a few days.

News reports on how to dress and comb one's hair accompanied by pictures of celebrities who, with their bonnet and goggles on, have been "working out" for years now, so the fashion side is also taken care of. And if we really want to overdo it, we become members of a running crew as in the most metropolitan cities in the world and at this point who's going to stop us?


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